Entry ticket

Amsterdam: Heineken Experience Ticket

Amsterdam: Heineken Experience Ticket

Likely to sell out
Likely to sell out

From US$ 22.23 per person

Come and discover what lies behind the doors of the former Heineken brewery in Amsterdam, and learn everything there is to know about the world’s favorite beer.

About this ticket

Free cancellation
Cancel up to 24 hours in advance to receive a full refund
Duration 1.5 hours
Check availability to see starting times.
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  • Discover the dynamic world of Heineken, in the place where the beer was first brewed
  • Experience what it’s like to be brewed and bottled on the Brew U ride
  • Learn how to pour the perfect draft Heineken
Full description
1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.
  • Entrance ticket
  • A presentation in English
  • Self-guided tour
  • 2 drinks
  • A small tasting of Heineken
  • Audio guide or live guide
  • Food and additional drinks
Not suitable for
  • Children under 18 years

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Meeting point

Reach the Heineken Experience with tram numbers 1, 7, 19, and 24 or metro line 52. The nearest GVB tram and metro station is Vijzelgracht. Upon arrival, look for the staff with wristbands.

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Important information

Know before you go

  • You must be 18 years old or over to take part in this activity
  • Tickets are valid for single entry only
  • It is mandatory to access Heineken Experience at the time stated on your ticket, late arrivals might not be accommodated
  • Please note that no cash payments are accepted
  • Disinfecting gel will be provided
  • If you get ill, please postpone your visit to another day
Customer reviews

Overall rating

4.5 /5

based on 7746 reviews

Review summary

  • Value for money
  • Service
  • Organization

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If you are going to Amsterdam, you should definitely spare time for Heineken experience. It was so informative and so fun! We experienced a lot. After the tour there are rooms that you can take photos, play PlayStation and karaoke. The gift shop was amazing and they give you two free drinks. It was totally worth it.

June 20, 2022

Highly recommend this experience to everyone! Inside you can find guides who explains everything in there, from making beers to teaching you how to taste beer and in the end tasting itself was the best part!There was a few free glasses of beers includes in the price, bar in the end was really cool and with good vibe.

June 18, 2022

Was really interesting You had your ticket scanned and were given a wrist band with 2 little removable buttons for use later in the tour After an initial introduction in a group it was then a self guided tour on the history of the Heineken family and the evolution of the product. As you progressed around the old brewery there was always a guide available to answer any questions . The was also a couple of proactive parts mainly to do with the Advertising side (mostly sports) and even a Karaoke sat on a bike singing 'Tulips from Amsterdam " which was funny as it was sung in Dutch . Also you participated in a video ride following the procedure from start to being shipped out around the world which was followed by the first glass of Heineken!! As you entered the last part there was a competition on pouring the perfect Pint which you could participate in and of course a bar where you used your 2 buttons for another 2 glasses of the golden liquid

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May 23, 2022

Product ID: 205012