Legal company name
Stichting Fashion for Good Museum
Rokin 1012KZ Amsterdam Noord-Holland
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About the activity provider
The FASHION FOR GOOD MUSEUM is an interactive museum outfitted with the latest technology. If you’re interested in fashion, innovation and sustainability this is a fun, immersive must-visit venue in Amsterdam. The museum aims to change the hearts and minds of the visitors by telling stories behind the clothes you wear, shows you how to take action and have a positive impact on the fashion industry. Through a personalised digital journey with an RFID-bracelet you can learn about the history of good fashion, discover sustainable products and explore fashion innovations of the future. In its GOOD SHOP, the Fashion for Good Experience also showcases current concepts that show good fashion is already available today. The store features curated product collections that are built around inspiring themes and swapped out every six months. Throughout the museum you find interactive activations that challenge you to get creative. In the Design Studio for example, you can design the most sustainable T-shirt option out there today: your own Cradle to Cradle CertifiedTM GOLD T-shirt. And you can print it on site. Through live projections, the studio will display your chosen design, giving you an immersive way of watching your design come to life. You can also take a selfie in the infinity mirror at the entrance of the museum or take a kaleidoscopic picture in the GIF booth in the Innovation Lounge and send it to a visually striking installation to demonstrate your commitment towards a good fashion industry.