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Heineken Experience

Don't miss this fun, historical tour of one of the world’s biggest beer producers!

Heineken Experience: Our most recommended tours and activities

Amsterdam: Heineken Experience Ticket

1. Amsterdam: Heineken Experience Ticket

1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

Amsterdam: City Canal Cruise and Heineken Experience Ticket

2. Amsterdam: City Canal Cruise and Heineken Experience Ticket

On this 75-minute canal cruise, you’ll experience the best of our historical city. It offers you the best views of the 17th-century buildings lining the city canals, and will also show you the 21st-century city that Amsterdam has become. You’ll come across new architecture and bridges, showing a city that is rooted in history but continues to develop and change. Have a great time on board while listening to your personal audio system. Your visit to Heineken Experience includes a 1.5-hour self-guided tour where you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends. Please note that Heineken Experience is only for guests 18 years and older!

Amsterdam: Heineken Experience and 1-Hour Canal Cruise

3. Amsterdam: Heineken Experience and 1-Hour Canal Cruise

Book your combo ticket to a classic canal cruise and Heineken Experience in Amsterdam. Learn the art of brewing, sip 2 beers or soft drinks, and enjoy cutting-edge multimedia. Visit the Heineken Experience at the time you’ve booked; take your cruise at a pre-booked time slot of your choice. Learn the story of one of the world's most famous breweries with an entrance ticket to the Heineken Experience and enjoy an interactive, self-guided tour of the original factory, where all of the brand’s beer was made until 1988. Get a behind-the-scenes look at facilities including the gigantic copper tanks where the lager was brewed. Take part in a tasting session and test your skills at drafting a perfect beer. Then, see the 17th-century architecture of the city center on a 1-hour canal cruise. Avail of a GPS guide in several languages to get interesting information about iconic landmarks such as the Westerkerk, "Skinny Bridge" and the charming Negen Straatjes neighborhood.

Amsterdam: 1, 2, 3, or 5-Day Go City All-Inclusive Pass

4. Amsterdam: 1, 2, 3, or 5-Day Go City All-Inclusive Pass

Enjoy unlimited access to Amsterdam's hottest attractions with a pass valid for 1, 2, 3, or 5 days. Visit the Moco Museum, discover world-famous collections of historic art, and admire the city from the canals on a cruise. Easily display your pass on your phone and use the digital guide to help you plan your itinerary and make reservations when necessary. There is something for everyone with over 25 attractions including the Heineken Experience. Attractions/Activities included with your Amsterdam All-Inclusive Pass: • Heineken Experience (reservations required)• Moco Museum• A'DAM Lookout• 100 Highlights Cruise• Rijksmuseum (reservations required)• Houseboat Museum• This Is Holland (reservations required)• Rembrandts Amsterdam Experience• Tour de BonTon• Royal Experience - Royal Coster Diamonds (reservations required)• 1-hour pedal boat• MacBike bike rental• Diamond Museum Amsterdam• Jewish Cultural Quarter• Amsterdam Pipe Museum• House of Bols cocktail experience• Amsterdam Tulip Museum• Tony Chocolonely Superstore• AMAZE Amsterdam – a new immersive experience by ID&T• Rembrandthius Experience• Once Upon a Time Museum• Ferry to Muiderslot Castle (April to October)• Muiderslot Castle• Keukenhof Tour (spring)• Keukenhof skip-the-line entry and coach transfers (seasonal/reservations required)• Zaanse Schans Tour (reservations required)• Zaanse Schans Card• Volendam, Edam, and Windmills Tour (reservations required)• Rotterdam, Delft, and The Hague Tour (reservations required)

Amsterdam: The I amsterdam City Card

5. Amsterdam: The I amsterdam City Card

Make the most of your time in Amsterdam with an I amsterdam City Card, and enjoy free entrance to many of the city's top museums and attractions, including the Rijksmuseum, Hermitage Amsterdam, Moco Museum, and Rembrandt House Museum. After arriving in Amsterdam, head to the I amsterdam Store to pick up the physical card. Once you've got your card, activate it to begin your vacation. As you explore, use the I amsterdam City Card app to get up-to-date information and to navigate the city with a map. The card also comes with discounted entry to other attractions, such as Heineken Experience, Johan Cruijff Arena and Amsterdam Dungeon. Valid for 24, 48, 72, 96, or 120 hours from first use, unlimited access to the city's public transportation system for the duration of your card allows you to get around quickly. You can also enjoy one free canal cruise from several canal cruise companies at many locations in Amsterdam and 24h free bicycle rental. Complete listing offers included in the I Amsterdam City Card Free admission to the following museums/attractions (timeslot booking may be required): •Allard Pierson Museum Amsterdam •Amsterdam Museum •Amsterdam Pipe Museum •Amsterdam Tulip Museum •Architectuur Centrum Amsterdam •ARTIS Royal Zoo •ARTIS Micropia •ARTIS Groote Museum •Cobra Museum Amstelveen •Diamond Factories and the Diamond Museum •Do-It-Yourself Foodie Tour •Embassy of the Free Mind •EYE Filmmuseum •Foam - Fotografiemuseum Amsterdam •Fun Forest •Gassan Diamonds •Geelvinck Pianola Museum •Het Grachtenhuis - Museum of the Canals •Hermitage Amsterdam •Hermitage - Museum of the Mind •Hortus Botanicus - Botanical Garden •Huis Marseille - Museum for Photography •Jewish Cutural Quarter - Portugese Synagogue •Jewish Museum - Jewish Cultural Quarter •Luther Museum •Moco Museum •Molen van Sloten & Kuiperijmuseum •Multatuli Museum •Museum de Dageraad •Museum Ons' Lieve Heer op Solder - Our Lord in the Attic •Museum Het Rembrandthuis - Rembrandt House Museum •Museum Het Schip - Amsterdam School Arts and Architecture •Museum Tot Zover - Funeral Museum •Museum Van Loon •Museum Willet-Holthuysen •De Nieuwe Kerk Amsterdam •Outsider Art Museum – Hermitage •Oude Kerk •Rijksmuseum •Het Scheepvaartmuseum - The National Maritime Museum •Science Center NEMO •The Studio NEMO •Stadsarchief Amsterdam - City Archives •Stedelijk Museum Amsterdam •THIS IS HOLLAND •Tropenmuseum •Verzetsmuseum - Dutch Resistance Museum •Woonbootmuseum - Houseboat Museum In Haarlem: •Frans Hals Museum •Teylers Museum •Free Canal Cruise In Volendam/Marken: •Rederij Volendam Marken (ferry) •Volendams Museum In Enkhuizen: •Zuiderzee Museum In Zaanse Schans: •Zaans Museum & Verkade Experience •Kuiperij Tiemstra (Coopery) •Wevershuis- The Weaver’s House •Tsar Peter House, Zaandam •Mill Museum •Zaan Time Museum •De Bonte Hen (Oil Mill) •De Kat (Chalk Mill) •De Schoolmeester (Paper Mill) •Het Jonge Schaap (Sawmill) In Muiden: •Amsterdam Castle Muiderslot •Amsterdam Fortress Island Pampus In Naarden: •Amsterdam Fortress Museum Naarden-Vesting In Laren: •Singer Laren Freebies: •De Drie Fleschjes - Free shot of genever (18+) •Holland Casino Amsterdam - Free entrance (18+) •Haarlem Tourist Office Free canal cruise in Amsterdam: •Blue Boat Company •Stromma Canal Cruise •Lovers Canal Cruises •Amsterdam Circle Line B.V. Free 24h Bike Rental 25% discount – Music & Stage •Bimhuis – Jazz •Boom Chicago - English improvisation comedy theatre •Muziekgebouw aan ‘t IJ - Contemporary music & classical music •Nationale Opera & Ballet - Dutch National Opera & Ballet 25% discount - Attractions •The Amsterdam Dungeon •Johan Cruijff ArenA Stadium Tours •Body Worlds •Dutch Cheese & Wine Cruise or Cocktail Cruise •Fabrique des Lumieres •Fashion for Good Museum Amsterdam •Heineken experience •House of Bols Cocktail & Genever Experience (18+) •Het Kattenkabinet - The Cat Cabinet •Madame Tussauds Amsterdam •NXT Museum •Our House •Rembrandts Amsterdam •STRAAT museum Upside Down Amsterdam •25% discount - Transport & Rentals •Pedal boat •Bicycle rental & Bike Tours •Mokumboat.com – Rental boats to drive yourself 25% discount - Food & Drink •Blue Amsterdam •Pancakes Amsterdam •The Pancake Bakery •Restaurant de Hoop op d'Swarte Walvis •Restaurant Wagamama - Asian restaurant •Taverne de Visscher •Zuiderzee Museum

Amsterdam: Exclusive Heineken Experience VIP Tour Ticket

6. Amsterdam: Exclusive Heineken Experience VIP Tour Ticket

1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken.  On this 2.5-hour guided tour, you will explore the history behind the Heineken family. Find out how a small Dutch brewer became the world’s most famous beer brand and hear everything about Heineken’s history in the Heritage Quarter. Together with your personal guide, you will get an exclusive glimpse behind the scenes where you can find a special collection depot that holds around 120,000 objects.  Go to one of the hidden bars for a beer tasting and try out 5 different beers including matching snacks. This Heineken VIP tour ends with a personalized gift.

Amsterdam: Hop-On Hop-Off Bus Tour and Optional Canal Cruise

7. Amsterdam: Hop-On Hop-Off Bus Tour and Optional Canal Cruise

Discover the highlights of beautiful Amsterdam on an exciting hop-on and hop-off open-top bus and canal boat tour. Marvel at Van Gogh's famed paintings, contemplate the history of the Jewish community at the Ane Frank House, or walk the famous alleys of the Red Light District. The bus operates from Wednesday to Sunday between 10:00 AM and 5:00 PM. The last round starts at Stop 1 at 5:00 PM. Red Line (Some stops only operate during the summer season): Stop 1 - Central Station (in front of LOVERS Canal Cruises)Stop 2 - Amsterdam River Cruises/De Ruyterkade (summer only)Stop 3 - Passenger Terminal AmsterdamStop 4 - Gassan DiamondsStop 5 - Jewish Historical QuarterStop 6 - Royal Theatre CarréStop 7 - Heineken ExperienceStop 8 - Museum SquareStop 9 - Leidse SquareStop 10 - JordaanStop 11 - Westerdok

Amsterdam: Go City Explorer Pass - Choose 3 to 7 Attractions

8. Amsterdam: Go City Explorer Pass - Choose 3 to 7 Attractions

Visit 3, 4, 5, 6, or 7 top attractions of your choice and save up to 40% compared to buying individual tickets with an Amsterdam Explorer Pass. Browse the included digital guide to plan and book ahead the attractions you want to visit, then show the digital or printed copy of your pass on the day. Discover This is Holland and soar over the Netherlands on a 5D flight simulator, learn all about the brewing process at the Heineken Experience, see the collection of diamonds on a private guided tour with the Royal Experience, take in the views on the 100 Highlights Cruise, and many more With the Amsterdam Explorer Pass, you can choose 3, 4, 5, 6 or 7 attractions from the following: • Heineken Experience • Rijksmuseum • THIS IS HOLLAND • Moco Museum - Banksy & more • A'DAM LOOKOUT • 100 Highlights Cruise • Rotterdam, Delft & The Hague Live Guided Tour • Tour de BonTon • Rembrandts Amsterdam Experience • House of Bols Cocktail Experience • Royal Experience - Royal Coster Diamonds • Keukenhof Tour (Seasonal - back in Spring) • Zaanse Schans Card • Pedal Boat 1-hour • MacBike Bike Rental • Houseboat Museum • Ferry to Muiderslot Castle (Seasonal - April to October) • Amsterdam Castle Muiderslot • Volendam, Edam & Windmills Tour • Diamond Museum Amsterdam • Jewish Cultural Quarter • Zaanse Schans Tour • Museum Het Rembrandthuis • Once Upon a Time Museum • AMAZE Amsterdam - immersive audiovisual experience by ID&T • Shopping in Roermond (Seasonal) Attractions and tours are subject to change. Check the Go City digital guide included on your confirmation voucher for the full list of inclusions, opening times, and reservation instructions, when applicable, before you go.

Amsterdam: Historic Tram Ride

9. Amsterdam: Historic Tram Ride

Join this tour aboard an authentic 100-year-old tram to discover the sights, smells, and sounds of historic Amsterdam. Start your experience from Dam square. The conductor will welcome you aboard the tram and invite you to take a seat while the smells of the tram’s varnished teak wood transport you to another time. Then the bell rings and the adventure back in time begins. As the driver takes you around the city, the conductor will tell you all you want to know about the historical trams and about the history of Amsterdam. Starting from Dam square, you’ll pass Westermarkt, Jordaan area, Leidseplein, Rijksmuseum, Heineken Brewery, Amstel River, Artis Zoo, Resistance Museum, Waterloo Square, Rembrandt Square, before arriving back to Dam square.

Amsterdam: 3-Hour Private Bike Tour of the City Center

10. Amsterdam: 3-Hour Private Bike Tour of the City Center

Feel like a local in Amsterdam and discover the city by bike. A private guide will take you to the city’s most important highlights, such as Dam Square, the Westerkerk, Anne Frank’s House, the Rijksmuseum, the van Gogh museum, and the Vondelpark. Meet your guide at the bike shop and they will equip you with a citybike comfortable for you. Then, cycle along the banks of the canals towards the Dutch Protestant Westerkerk and the legendary Anne Frank House on Prinsengracht Canal. Head into the popular Jordaan area, home to many art galleries, markets, and stylish shops. Continue towards the Museum District, a neighborhood of the Oud Zuid where, along with museums such as the Rijksmuseum and Van Gogh Museum, you will get the chance to cycle in the Vondelpark. Finally, venture into some of the busier parts of the city, including the main streets of the Canal Belt and De Wallen Red Light District.

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What people are saying about Heineken Experience

Overall rating

4.4 / 5

based on 11,784 reviews

This is so worth it. I went on this tour with my husband and we loved every single part of this tour. You’ll definitely have to try this and it’s great for any time of the year. We have visit this tour in the summer (July) and winter (December). 10/10 Recommended.

I really enjoyed myself and so did my partner. Very interesting but not boring and even though the tour can last up to an hour and a half, it went so fast. The free beer tokens were a bonus and the Heineken tastes so much nicer than it does back home.

Pretty cool experience! If you're really interested in the brewing process of beer maybe the wrong thing to do. But still really cool. Would recommend to eveyone and the beertasting is just the cherry on top.

Awesome tour, informative, educational and we had Heineken to drink!

Awesome experience definitely a highlight of Amsterdam